What's gone wrong at Nike? How the world's sportswear giant lost its mojo

Nike is facing significant challenges in the sportswear market, struggling to maintain its once-dominant position. The departure of star footballer Kylian Mbappé to rival On raises concerns about the brand's appeal, as its share price has plummeted by 75% over five years. Analysts point to strategic errors and lack of innovation as major factors, but millions still support the brand amidst a new turnaround plan.

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