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US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived

Despite fears of backlash, companies like Costco, Apple, and Delta Air Lines have thrived while maintaining their diversity policies. Research indicates that strong consumer support has helped these firms outperform those that dropped DEI p...

The Guardian· Aug 14, 2026 · 1:16 PM · 2 views

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Despite fears of backlash, companies like Costco, Apple, and Delta Air Lines have thrived while maintaining their diversity policies. Research indicates that strong consumer support has helped these firms outperform those that dropped DEI practices following political pressure.

Full story and more reels: https://newsreel.video #news #DEI #business #finance #diversity #breaking

Originally reported by The Guardian. Read the full story →

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