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Unprofitable Women's Open announces record $10m prize fund

The AIG Women's Open announces a groundbreaking $10 million prize fund despite not turning a profit. Held at Royal Lytham & St Annes, this move aims to invest in the future of women's golf by focusing on audience growth and sustainability....

BBC Sport· Apr 28, 2026 · 2:55 PM · 32 views

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The AIG Women's Open announces a groundbreaking $10 million prize fund despite not turning a profit. Held at Royal Lytham & St Annes, this move aims to invest in the future of women's golf by focusing on audience growth and sustainability. With increased TV coverage and a commitment to inspiring experiences, the tournament sets a new standard in the sport. #WomensGolf #AIGWomensOpen #GolfTournament #SportsInvestment #EqualPay

Originally reported by BBC Sport. Read the full story →

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