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The heavily jeered $250m goldmine - are hydration break ads here to stay?

World Cup hydration breaks have become a lucrative opportunity for broadcasters, with ad slots selling for up to $750,000 each. While these breaks are intended for player welfare, they have sparked debates about their impact on the game's f...

BBC Sport· Jun 19, 2026 · 12:55 PM · 25 views

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World Cup hydration breaks have become a lucrative opportunity for broadcasters, with ad slots selling for up to $750,000 each. While these breaks are intended for player welfare, they have sparked debates about their impact on the game's flow. Could this be the future of sports broadcasting? #WorldCup #Football #Ads #SportsBusiness #Broadcasting

Originally reported by BBC Sport. Read the full story →

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