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Sweet, soft and strong: TikTok turns Japanese milk bread into latest UK food craze

Japanese milk bread has taken the UK by storm, becoming a viral sensation. Sales of these soft buns have surged by 27%, with Waitrose reporting a staggering 617% increase in online searches. This trend highlights the UK's growing love for E...

The Guardian· Aug 9, 2026 · 7:59 AM · 44 views

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Japanese milk bread has taken the UK by storm, becoming a viral sensation. Sales of these soft buns have surged by 27%, with Waitrose reporting a staggering 617% increase in online searches. This trend highlights the UK's growing love for East Asian cuisine.

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#news #foodtrend #JapaneseCuisine #TikTok #UKFood

Originally reported by The Guardian. Read the full story →

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