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Entertainment · Video brief

Sophomore slump: why is Netflix losing so many viewers for second seasons?

Explore why Netflix's second seasons are seeing a drop in viewership while HBO's continue to thrive. Shows like Avatar: The Last Airbender highlight the trend with significant declines. Could Netflix’s binge-release strategy be the culprit?...

The Guardian· Jul 1, 2026 · 3:42 PM · 35 views

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Explore why Netflix's second seasons are seeing a drop in viewership while HBO's continue to thrive. Shows like Avatar: The Last Airbender highlight the trend with significant declines. Could Netflix’s binge-release strategy be the culprit? Find out what this means for the streaming giant's future and viewer retention. #Netflix #StreamingWars #BingeWatching #TVTrends #HBO

Originally reported by The Guardian. Read the full story →

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