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Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

Phia is under scrutiny for allegedly engaging in cookie stuffing to gain affiliate credit for purchases it didn't earn. Co-founded by Phoebe Gates and Sophia Kianni, the startup has been suspended from the Impact.com affiliate platform amid...

TechCrunch· Jul 11, 2026 · 1:27 PM · 1 views

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Phia is under scrutiny for allegedly engaging in cookie stuffing to gain affiliate credit for purchases it didn't earn. Co-founded by Phoebe Gates and Sophia Kianni, the startup has been suspended from the Impact.com affiliate platform amid ongoing investigations.

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Originally reported by TechCrunch. Read the full story →

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