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Novak Djokovic has a new job — advisor to private equity firm General Atlantic

Tennis legend Novak Djokovic steps into the finance world as an advisor for General Atlantic. Known for his expertise in sports and wellness, Djokovic aims to revolutionize sports investing. Discover how his unique insights could shape the...

TechCrunch· Jun 26, 2026 · 8:57 PM · 27 views

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Tennis legend Novak Djokovic steps into the finance world as an advisor for General Atlantic. Known for his expertise in sports and wellness, Djokovic aims to revolutionize sports investing. Discover how his unique insights could shape the future of athlete-driven business ventures. #NovakDjokovic #SportsBusiness #Investing #Tennis #Finance

Originally reported by TechCrunch. Read the full story →

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