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Levi Strauss CEO Michelle Gass hopes to round up more sales from women

Levi Strauss is shifting focus to increase sales from women, who currently account for only 40% of their market. CEO Michelle Gass plans to broaden their offerings beyond jeans into a wider range of women's apparel. With a nearly 50% stock...

NBC News· Jul 9, 2026 · 4:39 PM · 57 views

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Levi Strauss is shifting focus to increase sales from women, who currently account for only 40% of their market. CEO Michelle Gass plans to broaden their offerings beyond jeans into a wider range of women's apparel. With a nearly 50% stock surge under her leadership, the brand is set for growth.

Full story and more reels: https://newsreel.video #news #breaking #LeviStrauss #fashion #womenswear

Originally reported by NBC News. Read the full story →

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