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Lego sales rise as World Cup and F1 ranges prove to be winners

The Guardian· Aug 25, 2026 · 11:28 AM · 32 views

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Lego reports a remarkable 21% increase in revenue, reaching 41.9 billion kroner, thanks to popular cultural tie-ins like the World Cup and Formula One. The company's net profit also rose by 32%, highlighting the growing trend of 'kidults' investing in collectible sets. Full story and more reels: https://newsreel.video #Lego #WorldCup #FormulaOne #business #news #breaking

Originally reported by The Guardian. Read the full story →

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Lego sales rise as World Cup and F1 ranges prove to be winners

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