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LeBron reps tell 'Bron AI' sports betting app not to use 76ers star's likeness

LeBron James is taking a stand against the 'Bron AI' sports betting app, which is using his likeness without permission. His representatives confirmed that he is not affiliated with the app, which features a lookalike in a No. 23 jersey. A...

ESPN· Nov 5, 2026 · 6:23 PM · 1 views

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LeBron James is taking a stand against the 'Bron AI' sports betting app, which is using his likeness without permission. His representatives confirmed that he is not affiliated with the app, which features a lookalike in a No. 23 jersey. A cease-and-desist letter has been issued, demanding that the app cease its promotion by Thursday.

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Originally reported by ESPN. Read the full story →

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