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ITV wins World Cup ratings battle with BBC in tournament’s first week

ITV has taken the lead in the World Cup ratings competition, drawing 15.4 million viewers with England's win over Croatia. Despite this, the BBC's focus on knockout games and digital highlights might shift the balance. As the tournament pro...

The Guardian Sport· Jun 19, 2026 · 12:55 PM · 45 views

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ITV has taken the lead in the World Cup ratings competition, drawing 15.4 million viewers with England's win over Croatia. Despite this, the BBC's focus on knockout games and digital highlights might shift the balance. As the tournament progresses, the battle for viewership remains intense. #WorldCup #Football #ITV #BBC #Viewership

Originally reported by The Guardian Sport. Read the full story →

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