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‘It’s therapy by stealth’: the adult fans helping Lego build its billions in sales

The perception of Lego as just a kids' toy is changing as more adults embrace it. Weekly gatherings and events are fueling a surge in sales, with collaborations enhancing its appeal. Nick Bright describes Lego building as 'therapy by stealt...

The Guardian· Aug 30, 2026 · 12:49 PM · 32 views

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The perception of Lego as just a kids' toy is changing as more adults embrace it. Weekly gatherings and events are fueling a surge in sales, with collaborations enhancing its appeal. Nick Bright describes Lego building as 'therapy by stealth,' contributing to overall well-being.

Full story and more reels: https://newsreel.video #Lego #adults #wellbeing #toys #news #breaking

Originally reported by The Guardian. Read the full story →

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