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Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app

Instagram is stepping into the streaming arena with its TV app, offering longer-form, episodic, and live content. Now available on Samsung devices, users can enjoy personalized channels and cast Reels directly to their TVs. Can Instagram co...

TechCrunch· Jun 22, 2026 · 4:36 PM · 7 views

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Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app

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