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Indie music has been invaded by fake fans and cynical viral campaigns. Here’s how deep it all goes

Discover how the indie music scene is being transformed by fake fans and viral marketing tactics. Explore the roles of companies and influencers in shaping perceptions and engineering buzz around artists. Is authenticity still possible in t...

The Guardian· Apr 29, 2026 · 10:23 AM · 6 views

Discover how the indie music scene is being transformed by fake fans and viral marketing tactics. Explore the roles of companies and influencers in shaping perceptions and engineering buzz around artists. Is authenticity still possible in today's music industry? Dive into the debate. #IndieMusic #ViralMarketing #MusicIndustry #Influencers #SocialMediaBuzz

Originally reported by The Guardian. Read the full story →

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