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India is starting to pay for apps, not just download them

India's app market has reached a record $345 million in consumer spending, marking a 35% increase from last year. The growth is fueled by AI and streaming apps, with non-gaming apps now making up 68% of the revenue. Rising digital payments...

TechCrunch· Jul 31, 2026 · 9:47 PM · 36 views

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India's app market has reached a record $345 million in consumer spending, marking a 35% increase from last year. The growth is fueled by AI and streaming apps, with non-gaming apps now making up 68% of the revenue. Rising digital payments are set to enhance app monetization in the long run.

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#news #breaking #India #apps #technology #digitalpayments #consumertrends

Originally reported by TechCrunch. Read the full story →

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