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Get a Rare Look Inside Levi’s Denim Research Lab

Levi's opens the doors to its historic denim research lab, showcasing a 150-year legacy. CEO Michelle Gass shares insights on how artificial intelligence is shaping denim design and highlights iconic pieces worn by stars like Beyoncé.

NBC News· Jul 9, 2026 · 4:39 PM · 56 views

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Levi's opens the doors to its historic denim research lab, showcasing a 150-year legacy. CEO Michelle Gass shares insights on how artificial intelligence is shaping denim design and highlights iconic pieces worn by stars like Beyoncé.

Full story and more reels: https://newsreel.video #news #breaking #Levis #denim #fashion #AI #innovation #Beyonce

Originally reported by NBC News. Read the full story →

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