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Dettol apologises after ‘toxic men’ advert sparks backlash in China

Dettol faced immense backlash in China after an ad was deemed misogynistic, featuring controversial themes around 'toxic masculinity.' The brand quickly apologized and pulled the ad, but the damage was done. This incident underscores the co...

The Guardian· Jun 24, 2026 · 8:41 AM · 305 views

Dettol faced immense backlash in China after an ad was deemed misogynistic, featuring controversial themes around 'toxic masculinity.' The brand quickly apologized and pulled the ad, but the damage was done. This incident underscores the complexities of global advertising strategies. #Dettol #China #Advertising #Backlash #SocialMedia

Originally reported by The Guardian. Read the full story →

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