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Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI

Cathie Wood's ARK Investment makes an unexpected move, leading its first startup investment in Lucra. This decision breaks their usual pattern, focusing on Lucra's unique approach to transforming loyalty programs into eSports-like events. C...

TechCrunch· Apr 22, 2026 · 4:50 PM · 43 views

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Cathie Wood's ARK Investment makes an unexpected move, leading its first startup investment in Lucra. This decision breaks their usual pattern, focusing on Lucra's unique approach to transforming loyalty programs into eSports-like events. Could this signify a new direction for ARK? #CathieWood #ARKInvest #StartupInvesting #Lucra #Innovation

Originally reported by TechCrunch. Read the full story →

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