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Bronny's Nike 'B9' logo trademark filing denied

Nike's attempt to trademark Bronny James' "B9" logo hit a snag due to its similarity with Back9 Golf Apparel's design. The USPTO cited potential confusion, giving Nike three months to appeal the decision. Could negotiations with Back9 be on...

ESPN· Apr 14, 2026 · 6:22 PM · 24 views

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Nike's attempt to trademark Bronny James' "B9" logo hit a snag due to its similarity with Back9 Golf Apparel's design. The USPTO cited potential confusion, giving Nike three months to appeal the decision. Could negotiations with Back9 be on the horizon? #Nike #BronnyJames #Trademark #Basketball #SportsNews

Originally reported by ESPN. Read the full story →

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