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As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

Reddit is moving to a logged-in model as search traffic dwindles and daily active users fall, particularly in the U.S. This strategy aims to improve user experience and potentially increase ad revenue, despite a reported rise in overall rev...

TechCrunch· Oct 30, 2026 · 10:55 AM · 8 views

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Reddit is moving to a logged-in model as search traffic dwindles and daily active users fall, particularly in the U.S. This strategy aims to improve user experience and potentially increase ad revenue, despite a reported rise in overall revenue.

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