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Are money and soft power draining World Cup football of its magic? | Richard Partington

The World Cup's enchantment is diminishing as corporate interests and money take center stage. With FIFA's sponsorships showcasing the sway of global power, fans are left wondering if the spirit of football can survive commercialization.

The Guardian· Jul 19, 2026 · 12:54 PM · 960 views

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The World Cup's enchantment is diminishing as corporate interests and money take center stage. With FIFA's sponsorships showcasing the sway of global power, fans are left wondering if the spirit of football can survive commercialization.

Full story and more reels: https://newsreel.video #WorldCup #Football #SportsNews #FIFA #commercialization #softpower #economy #soccer

Originally reported by The Guardian. Read the full story →

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