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Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

Apple CEO John Ternus shares insights on the company's thoughtful approach to AI. He acknowledges the perception of lagging behind competitors but expresses confidence in Apple’s progress and future direction. Ternus emphasizes that the bes...

TechCrunch· Nov 1, 2026 · 7:12 AM · 6 views

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Apple CEO John Ternus shares insights on the company's thoughtful approach to AI. He acknowledges the perception of lagging behind competitors but expresses confidence in Apple’s progress and future direction. Ternus emphasizes that the best AI should seamlessly enhance user experience, not just exist for its own sake.

Full story and more reels: https://newsreel.video #Apple #AI #TechNews #Innovation #JohnTernus #ArtificialIntelligence #BreakingNews

Originally reported by TechCrunch. Read the full story →

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