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Amazon’s new podcast strategy: Monetize everything

TechCrunch· Apr 27, 2026 · 12:13 AM · 28 views

Amazon's podcast strategy is transforming the industry with a focus on monetizing beyond traditional ads. By integrating Wondery into Audible and launching Creator Services, they're blending content and commerce like never before. Discover how they're leveraging big-name celebrities and creating brands like the Kelce brothers' 'New Heights' podcast. #Amazon #Podcast #Wondery #Audible #KelceBrothers

Originally reported by TechCrunch. Read the full story →

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Amazon’s new podcast strategy: Monetize everything

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